The RTE popcorn market, valued at ~$2.5 billion in 2025 (projected), grows at a 5.8% CAGR, driven by demand for convenient, indulgent, healthier snacks. Key segments include:

Grocery — Bold staples for daily snacking.

Convenience — Grab-and-go savory singles.

Health & Fitness — Low-cal, protein-enhanced options.

Natural/Gourmet — Non-GMO, vegan-friendly gift packs.

International/Food Service — Bulk for exports, stadiums, events.

Other Manufacturers — Popcorn as a mixed ingredient.